Choice Cleaning
CATEGORY: Branding
SOFTWARE: Adobe Illustrator, Adobe Photoshop
SERVICES: Branding, Flyers & Brochure Design, Advertising Collateral, Visual Strategy
LOCATION: Kinshasa, Democratic Republic of Congo
01. The Challenge
Choice Cleaning was expanding its professional cleaning services and needed a modern, trustworthy identity that reflected reliability, hygiene, and professionalism.
Their previous materials lacked consistency and didn’t convey the level of quality the team wanted clients to recognize instantly. The brand required a complete refresh: a strong logo, a visual identity system, and marketing tools that would support growth and help them stand out in a competitive local industry.
The challenge was to create a visual presence that communicates cleanliness, efficiency, and confidence, while staying approachable for everyday households, businesses, and institutions.
02. The Solution
We developed a cohesive brand identity starting with a clean, structured logo rooted in clarity and trust. We built a color palette inspired by freshness and stability, paired with icons and geometry that reinforced the themes of maintenance, care, and professionalism.
From there, we applied the brand to a full suite of advertising tools:
• A professional tri-fold brochure introducing services
• A commercial flyer with key selling points
• Visuals for online promotion and social media
• Brand messaging aligned with the company’s tone: simple, direct, reassuring
Each deliverable was designed to make the brand instantly recognizable and easy to adapt to any future printed or digital format.
03. The Result
The new identity gave Choice Cleaning a polished and credible presence that strengthened client trust and improved communication. Their promotional tools are now aligned across all formats, from brochures to online campaigns, allowing them to present a unified and professional face to potential clients.
The refreshed brand helps their team stand out and supports their long-term growth while remaining flexible for future expansion of services.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes.